Domestic Displays, Inc. - Leading Your Way to a Successful Event.
Tradeshows are a tricky business. They’re a great way of getting all the movers and shakers or an industry or market in the same place (preferably Las Vegas) at the same time. They are also incredibly useful in measuring up your competition in the way of new products or service, new revenue streams or inter-market buzz. For your clients, or potential clients, tradeshows are a functional and effective way for them to meet the face of your company and shake hands.
On the other side of the coin, TRADESHOWS ARE EXPENSIVE!!! After you tally up the cost of the concrete booth-space, the logistics or your exhibit materials, the literature and giveaways, the polo shirts and uniforms, and the time you will be away from the office…your headache is in full swing. To make matters even more complicated, you have to reserve a hotel and you haven’t even gotten there yet. Once there you’ll have to deal with the barrage of shippers, material handlers and unionized help to get your display out of quarantine and ready for the show. When the show finally does start, you have to be on your best behavior and pretend that everything is on the up-and-up.
WE UNDERSTAND YOUR PAIN!!!
Save some cash on D.I.Y.There are ways around the strict rules put in place by the tradeshow venues and union contractors. For instance, anything that you can carry into a venue which isn’t taller than you (such as a ladder) can be walked right in the front door without a “Drayage” charge assessed to it. Also, anything that you can set-up without the use of tools on the show floor can be set-up by the employees of the exhibiting companies. The unionized venues don’t want you to know this since they make a profit off of the often sub-par level of help they provide at a premium price. Saving money on do-it-yourself chores like shipping to your hotel, and walking your display in the front door is just the beginning.
Pop up displays are perfect for almost every show. There are three “Company Character Types” who attend tradeshows and events. Here is a little breakdown of what we have found to be the most popular.
1. The Apprehensive Company – This company character type has attended many shows and events in their market, and are constantly in debate on whether or not it would be a profitable project to rent some exhibit space and show on their own. For some shows it seems definitely worth it…but the payoff on the show overhead would take a few years to recoup.
2. The Event Dabbling Company – This type is currently attending shows, but the cost of installation and dismantle labor on their aging display, coupled with the ever increasing shipping rates has made some shows unprofitable. There are some shows that this character type “Must” attend to, and others that they would “Like” to attend…if only it was easier to do. Many of these companies have been burned in the past by high costs and under-performing help, thus making tradeshows look like a black hole in the balance sheet.
3. The Out-of-Town Company – The OTC is the type that is always on the run in a different city, marketing at another show which might increase the bottom line. These types have as many graphics, modular and bannerstand displays as frequent flier account numbers. For these companies, ALL industry shows are vital to the company’s expansion, growth and cash flow generation.
The great thing about each of these company types is that a Pop Up Display is Perfect for each.For the Apprehensive type, a pop up display is the perfect entry-level product without all the bells and whistles and added costs of the more complicated items. A pop up can be transported in the trunk of a car, and set up in minutes. For those “Not-So-Local” shows, avoid drayage charges by using FedEx Ground to send the Pop Up to your hotel, and walk it in yourself. Your company’s satellite office will be ready to go in minutes.
For the Event-Dabbler, scaling down to a Pop Up display will save on the Shipping, I&D, Drayage, Material Handling and Electrician fees that have plagued your companies ROI. Spending a bit more on a customized Pop Up display will still provide the Dabbling company with a display that no other company has, while avoiding all those extra charges that magically appear after the show. The displays can be united for a larger booth space, and shrunk for the 10’ x 10’ booth spaces that the Dabbler wants to try out for new business.
The pop up is most fitted for the Out-of-Towner. FedEx shipping, coupled with ease of installation time allows the sales staff to set-up shop as soon as they get to the booth space. At the end of the show, the Pop Up can be quickly dismantled and shipped out, with enough time to catch a cocktail before the flight leaves. Usually the OTC Company has multiple display units, since they are often crisscrossing each across the country.
Keep in mind; nothing represents your company’s products, services and messages at a tradeshow or event better than an attention grabbing graphic display from Domestic Displays.
Domestic Displays specializes in getting your company the highest quality Personal Display Systems like Pop Up Displays, Bannerstands, Tension Fabric Displays, and Table Top Displays delivered anywhere in the world. Pair these items with Domestic Display’s wide range of accessory items like Printed Directors Chairs, Table Throws or Padded Flooring, and your company’s message will stand much taller than your competition.